Fair Trade plays very important role in promoting trade equality and justice. The benefits are for both producer and consumer — it is about ensuring the choices we make have a positive impact on our lives, the lives of others and the environment.
People in the developing countries are very vulnerable to exploitation and labor trafficking. They are recruited to work in the slave like condition with minimum pay. Fair Trade is to ensure that no one is exploited in producing the materials for the products or making the products.
Supporting fair trade activities or buying fair trade products can help decrease poverty and promote decent living of disadvantaged and marginalised people in the developing countries.
Kroma is a social enterprise and strongly support fair trade and fair trade is one of the core values of the business’s operation.
Our Core Values:
- Fair trade
- Freedom of choice
Fair Trade not only benefits local producers/ small business but also help to address the issue of human trafficking for labor exploitation in the developing countries. Consumers play very important roles in choosing what they will buy.
We want to support Fair Trade and enforce the fair trade principles. It is true that business that has been certified as fair trader can use it as their marketing tool to promote their business. This is a good model that can also encourage other business to consider and enforce fair trade principles in their business too.